Role
Position: UX/UI Designer
Duration: Two years 2024 – 2025
Team: UX Design, Developers, Analysts, Product Owners
Scope: User research, prototyping, usability testing, and design system improvements.
Methods
Heuristics, interviews, workflow observation, user diaries, support tickets analysis, workshops, personas, and journey maps.
Key pain points
Lacks of personalization and display issues: “Competitors’ quotes look more complete.”
Long processes: “The software is slow, sometimes gives error 404, and I must restart.”
Data inconsistency: “Flight conditions don’t match the details.”
Lack of differentiation in search results: “All flights look the same.”
Design Process
Empathy: Conducted interviews with travel agents, complemented by user diaries and observation rounds across multiple branches.
Definition: Collaborated with the Product Owner to adjust and prioritize the product roadmap.
Ideation: Conducted workshops and sketches to simplify navigation and enhance product differentiation.
Prototyping: Created wireframes and interactive Figma prototypes, including multi-cart functions, editable templates, and simplified search options.
Testing: Conducted A/B Maze tests with agents and usability sessions using real scenarios, which led to improved pricing hierarchy, simplified forms, and clearer product menus.
